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The MENA Blog

The future of Authentication Technologies

Businesses have been using more digital tools in the past year because of the pandemic. It's helped them stay open, but it has also given a chance for hackers and scammers to try and take advantage.

People are more concerned about their privacy now. A study found that a third of people are worried that companies are not clear about what data they collect. Some say they share more online because of the pandemic. Even though many people don't feel confident about the security of their passwords, they don't often change them when asked to.


Big tech companies like Google and Apple are also making changes to protect people's privacy. But businesses need to be careful in how they handle privacy, or they might face more security problems. Fixing these things can take a long time, so businesses should start looking into them now.


As scammers get smarter, we need better ways to catch them. New rules, like secure customer authentication, mean that businesses need to choose the right technologies.


One method is using behavioral biometrics, which looks at how users do things like swipe their phone or type. This information is hard for fraudsters to copy. It also helps with privacy because this data can be hidden, unlike other methods like facial recognition.


Using behavioral biometrics not only helps detect fraud but also helps identify real users. Businesses need to go beyond traditional security methods to protect people from fraud. With more concerns about privacy, it's important to establish a secure way for people to prove who they are online.


Technologies like behavioral biometrics can help businesses and customers trust each other without sacrificing privacy or user experience. Companies have a big responsibility to keep people safe from fraud and protect their digital identities. Combining behavioral biometrics with other evidence can do this effectively.


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