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The MENA Blog

Multi-factor Authentication and the British general public

A study by the FIDO Alliance that looked into how well people in the UK understand the importance of keeping their online accounts safe using multi-factor authentication (MFA).


The FIDO Alliance is a group that started in 2012 to make online logins safer and reduce our reliance on passwords. They asked over 4000 people from different countries about their online security habits.


The study found that almost half (49%) of people in the UK either had their social media accounts hacked or knew someone who did. Surprisingly, even though these hacks happen, 43% of people didn't think it was necessary to make their accounts more secure, even though they knew they probably should.


The issue seems to be that many people don't really get how multi-factor authentication helps protect them from scams or attacks that try to guess their password. Even though big social media companies offer these safety features, more than a quarter (26%) of people either didn't use them or didn't know about them.

Another 15% wanted to make their accounts safer but didn't know how. And 39% said they couldn't decide if their accounts were at risk or not.


For those who tried to make their accounts safer, most (56%) just made a stronger password. But even that doesn't completely protect them from certain risks.


If people aren't too excited about using multi-factor authentication for social media, their other online accounts might not be very safe either.


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