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The MENA Blog

AI and Data Privacy

In 2023, AI innovations significantly impacted industries, transforming business operations with faster decision-making, process automation, and enhanced predictive capabilities. The integration of generative AI systems into various tasks, including notation, chatbots, and content generation, became widespread. However, concerns arose regarding potential misuse of sensitive data and threats to privacy as AI companies aimed to collect extensive data for model training.


Regulators recognized the need to balance innovation and data privacy, leading to the EU's provisional agreement on the AI Act, emphasizing transparency for AI providers used by governments and law enforcement. In the UK, the Information Commissioner urged companies to consider customer personal information when using AI. As regulators catch up with AI's pace, data privacy becomes a priority in 2024, prompting businesses to strengthen protection against unnecessary risks from third-party AI apps and integrations.


Data protection challenges arising from AI use can be addressed with AI itself. Four strategies involve automated data categorization using AI and machine learning, real-time AI-powered coaching for employee awareness, data loss prevention tools utilizing AI to detect and block sensitive information, and AI-driven threat detection for proactive monitoring and prevention. As businesses embrace AI for efficiency, ensuring privacy and data protection becomes crucial, aligning with existing and emerging regulations.




MENA Executive Training offers a plethora of courses to help Individuals, Companies, Governments in the Middle East and North Africa understand AI.


To learn more about these courses navigate to our "What We Do" page or email us at: training@menaexecutivetraining.com

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